BluBlocker had its start in 1986. It was a bright, sunny day in Los Angeles. Joseph Sugarman, President of JS&A Group Inc., a consumer electronics marketing company, was driving in a car with a salesman.They were going to see a new electronics product for Sugarman’s catalog. Noticing that Sugarman was squinting, the salesman suggested he put on a pair of sunglasses he happened to have in the car. Sugarman did and commented.“Wow! What kind of sunglasses are these?” The salesman said that the sunglasses were from the space program, and that the lenses were like those used by American astronauts. Only a few pairs of these unique sunglasses were ever made!Sensing an interesting story and a great product opportunity, Sugarman got the name of the manufacturer.Later, he received the rights to sell the sunglasses to the general public. The rest is history.